5 Comments
User's avatar
The Effective Project Manager's avatar

Are you sending a newsletter from Kit also? I sent from both Kit and Substack for a year and then stopped sending from Kit. It was too much work. I'm still collecting emails from Kit landing pages though. P.S. I recognise a Cape Town hike when I see it :)

Tom Blake's avatar

I am sending from both :) although the landing pages I build my list with using Kit are more aggressive (pop-up forms and strong lead magnet) and I send different content to that list than Substack list. I think sending separately makes sense if the content/audiences/offers are different. Great tech to list build with though!

And haha glad to hear that. Drop me a message if you visit again! 😎

Victor Vasile's avatar

For all the reasons you outlined so well in this article, I make weekly backups of my Substack publications. It’s just a single click in the Settings page. If Substack ever decides to change the rules, block my account, or anything along those lines, I’ll still have both my content and email list ready to go. No need to panic—I can send my newsletter to the same subscribers the very next day via Kit, Beehiv, or any other platform.

All of my Substack publications use custom domain names, so if I ever need to move, my URLs stay the same. Readers can continue accessing my content at the exact same web addresses.

While I fully agree with your concerns (they're 100% valid), I believe that keeping recent backups and using your own domain is solid enough protection.

Tom Blake's avatar

Thanks so much for sharing this insight Victor, I didn’t know a backup was possible but this is very wise. Great you’re on a custom domain as well, this is something I need to change haha.

Victor Vasile's avatar

There is more on that.

Actually Substack needs from from you not the main/apex domain name, but just a humble subdomain. So you can use with Substack something like "www.wifiwealth.com" (the www part) and still can use "shop.wifiwealth.com" or anything else.