This Simple Website Earns Money While I Sleep

How To Build Tiny Assets That Change Your Life

Last week, I posted how you can just start building stuff to rapidly improve your life.

Today, I’m sharing an example of this in action.

Real numbers, and the process I use to create niche income-generating assets.

This time, I vibe-coded a simple website that now makes money every single day.

It’s not making me rich, but it’s the start of a new business. And getting it off the ground just took some creative thinking, 125-ish prompts, and creating some basic marketing funnels.

I’m going to walk through the process of scaling this new project plus examples of how you can build your own income-generating assets with this strategy.

Let’s go!

A Quick Recap On My Vibe-Coding Experiment

Last summer, I took a weekend and used Lovable to vibe-code a new income stream.

Well, that was the general idea.

I basically took 48 hours, drank a bunch of coffee, and built out a side hustle directory website called HustleBuddy.me.

In a nutshell, Hustle Buddy helps people find side hustle and income ideas that match their goals, skills, and location.

As a personal finance YouTuber, people ask me for side hustle ideas all the time. After getting the question “does X side hustle work in Y country” for the millionth time, I decided to build a simple directory to help solve this problem.

There was some trial and error, a couple of bugs, but overall, I built out a pretty workable website in a weekend of tinkering and about 125 prompts.

You can see Lovable’s interface here, and you basically chat with it and ask it to do/fix things and preview everything in real-time:

After building V1, I kind of let the project sit for a while. Classic 😅

I sent a few email blasts at it and shared it on Reddit. Made $20 or so, and then shelved any real marketing efforts since I had some other projects and consulting work pop up.

NOW, I’ve put a bit more effort into things these last couple of months, and things are starting to cook!

Let me walk you through some of the new marketing tactics/lessons, monetization insights, and more importantly how you can start vibe-coding income-generating assets for yourself.

Growing Traffic & User Engagement Signals

In the last 90 days, Hustle Buddy went from getting very little traffic to receiving 4,500 visitors and about 9,300 pageviews.

This isn’t massive by any means.

BUT what’s interesting is that most of this traffic has come from:

• Posting about Hustle Buddy on Reddit a few times

• Including Hustle Buddy in my YouTube video description boxes

• Putting Hustle Buddy in a few emails I send to my main email list, which I run with Kit

This is one of my favorite parts about vibe-coding with Lovable: when you build something new, you actually have something to market that’s fresh and exciting.

I’ve sent thousands of emails and posted 200+ videos talking about side hustles and personal finance advice.

Now I can show my audience something new and interactive; this isn’t just another blog post or newsletter segment, it’s an actual tool people can use to solve a problem.

I think the Views Per Visit and Visit Duration metrics reflect this…People are visiting Hustle Buddy and actually dive into the website and spend time researching ideas. This doesn’t happen with my niche blogs nearly as much.

What I find awesome about all of this is that I built this with Lovable in under 150 prompts.

And there’s still tons of features I want to add to make this thing stickier, like:

• A login / user account feature

• A side hustle income tracking dashboard people can use

• The ability to favorite side hustles

• More resources and guides to help people launch more complex hustles or one-person businesses

• A contribute-a-side-hustle feature

This is all on my to-do list.

I’m confident that as I add more value and functionality, user engagement metrics will improve further. This should also improve monetization, which I’ll cover now 👇

Improving Monetization & Adding Email Capture

Initially, Hustle Buddy made $20 after some brief promotion.

Since then, I’ve added more side hustle ideas. I’ve made some bonus pages as well and drive traffic there from YouTube and Reddit, and these pages are certainly more revenue-focused (basically, I funnel to some strong affiliate offers.)

Since Hustle Buddy is now hitting 50 - 100+ users daily pretty consistently, it’s making money every single day, even if small amounts, which is very fun to see.

Here’s a snapshot of one of my Impact Radius accounts from Jan 2026 to today with about $3,000 in total revenue:

This Impact account holds a lot of the offers I run on Hustle Buddy.

Most of this revenue comes from one niche blog, but about $600 - $700 is attributable to Hustle Buddy now.

Again, a small amount in the grand scheme of things. But very encouraging to see after just a bit of traffic scaling.

What’s also cool is that Hustle Buddy now has an email capture form where people can sign up with their email to get a free eBook breaking down realistic paths to making an extra $200:

This is working too, and Hustle Buddy has captured over 200 emails already with a basic lead magnet pop-up that fires when people visit the website.

These emails then flow into a Welcome Series Automation I built on Kit that sends people more useful guides, side hustle ideas, and offers:

A snapshot of a Kit sequence. Subscribers are segmented based on where they live with my newsletter and then receive more tailored offers and ideas based on this data.

This is one of my money-making automations.

People find my newsletter somewhere online, be it Hustle Buddy, a niche content site, YouTube, whatever. They get a freebie, and then they receive more guides, tips, resources, and affiliate offers.

This is another advantage of vibe-coding something new. Once again, it’s a new way to package your offers and info, and it can also help you collect more emails in the process!

Related 👉 My Top Money-Making Tools & Apps.

What Can You Build This Month?

I’m sharing this vibe-coding update to highlight what’s working for me, how I’m building traffic, and what I’m learning about user monetization.

BUT this is just my vibe-coding experiment. There’s so much you can build for your own side hustle or business 😎

Here’s a few ideas that you can dive into. Some of them would genuinely take a weekend of work to get up and running as well, which is awesome.

1. An Interactive Tool For Your Audience

I built a side hustle directory for people interested in side hustles. But what problem does your audience have? What questions does your ideal customer constantly ask?

You can build any interactive tool you need to these days. Some examples could include:

• A fitness planner or tracker (if you’re a personal trainer or in the fitness niche)

• A net-worth tracking database (if you’re a financial planner)

• A tax-estimation tool (if you’re an accountant)

• A time-auditing tool (if you’re some kind of business coach or consultant)

• A home affordability calculator (if you’re a real estate agent)

• A quiz to help people match themselves to one of your service offerings based on their needs, budget, goals etc.

These tools already exist. There’s a million fitness apps and trackers out there, for example, so this isn’t reinventing the wheel.

BUT your audience trusts you and wants your products.

If you build something useful and give it to your people, they will use it. This in turn boosts engagement and can also reduce churn if what you build is actually cool.

Plus like I said, building new stuff gives you marketing material and lets you present your offers in a new way, which might help conversions.

2. Websites For Small Business Owners

This one is more of a services play, but it’s an interesting one.

Right now, some agencies are packaging vibe-coded websites as a service and pitching this to small business owners.

The process looks like this:

1. Search Google Maps and compile a list of businesses that don’t have websites or have severely outdated websites

2. Make them a new website in a few minutes using Lovable

3. Cold-email or DM them a demo link to the new website

4. Offer to build out the full website and to provide ongoing maintenance for a flat fee + ongoing retainer

When I first heard about this side hustle, this was my genuine reaction:

This is honestly pretty true still 😅 You can’t just DM 10 business owners, pitch them some demo websites, and expect to make money.

But then I dug into things…

Did you know there’s agencies out there that have productized this entire thing and are actually making money? It’s insane.

Like this guy named Jacob started an agency called Creme Digital. They’ll “build your idea into a ready to launch MVP in 2-weeks” according to the website.

Apparently, the agency hit $250,000 per month and is now a Lovable Gold Partner.

Lovable actually has a whole “Services Partner” section of the website that targets this idea…Use Lovable to productize a service and then market it to people.

This is such an old playbook. Create shiny carrot, dangle carrot in front of client, get client to pay for carrot.

Not easy, granted. This requires immense amounts of cold-outreach or getting inbound leads somehow.

But there is a wave of agencies popping up offering web design, app building, MVP creation and all sorts of productized services with this strategy.

Interesting how much runway this has and how much money people can make basically selling vibe-coding implementation. This really feels like a game of positioning/packaging and then building an outreach system and working on close rates, which could be something you’re into.

3. Time-Saving Tools

I read a great post from Melvin Luu the other day about how to vibe-code small apps that make your life easier.

I like Melvin’s writing and recommend you check him out also. And the main idea of this post of his involves vibe-coding apps that help simplify your life in some way.

If you run a one-person business, this is where automating repetitive tasks is an excellent starting point. You could also just vibe-code something that helps you solve a problem in your own life.

This sounds like absolute hocus pocus. But take a look at this Reddit thread where people share stuff they’ve vibe coded that’s actually useful:

People are building all kinds of things, from an app to track their kid’s finances to a WiFi-multicam video streaming integration for iPhone, it’s super cool! Someone even made a POS system for a non-profit they volunteer at and replaced hours of manual paper and pen recording.

Again, the limit here really is creativity. Barriers to entry for building cool things are rapidly disappearing as these AI tools get better.

Next Steps

I think a lot of ‘make money with AI’ content is pretty overhyped. You can’t just type in a prompt and magically make a business work or create new income out of nothing.

BUT you can supplement businesses and side hustles that work with AI and strategies like vibe-coding. This is what I find exciting these days.

It doesn’t matter if you work in ecommerce, affiliate marketing, coaching, sell a service, or something else. There’s likely some aspect of your business and workflow that you can enhance with platforms like Lovable or other AI tools.

The fundamentals of your business/side hustle still need to stand on their own. But if you’re in a creative rut and want to try something new this month, I certainly encourage you to give this vibe-coding thing a try.

Anyways, I’m going to start working more on Hustle Buddy and build out some new features. There might be a part III in this series coming down the line, so I’d love if you could subscribe if this is the kind of content you’re into 😊

Until then, I’ll be enjoying a bit more Cape Town time before some travel. Still have some niche sites and experiments underway I’m excited to share here soon, so stay tuned!

Thanks for reading all.

I’ll catch you in the next one.

Tom from WiFi Wealth.

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